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“CAN WE MAKE IT
18 FRAMES.
THE IMPOSSIBLE ARCHIVE / 18 FRAMES
BORED? / YOU ASKED FOR IT.
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ARCHIVE.
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01 / SNAPCHAT · AUTOMATED RETAIL
02 / SNAPBOT · AUTOMATED RETAIL
03 / MSCHF · CUSTOM RETAIL
04 / TOYOTA · EXPERIENTIAL RETAIL
05 / FIJI WATER · BRAND ACTIVATION
06 / LAB · BUILD + TEST
13 / TOYOTA · EXPERIENTIAL SYSTEM
07 / FRESH.BOWL · CONNECTED FOOD RETAIL
11 / KEEN · BRANDED RETAIL
APERTURE ACQUIRED / LOCK
02 / SNAPBOT — FIND THE WAY THROUGH
01 / SNAPCHAT · AUTOMATED RETAIL
02 / SNAPBOT · AUTOMATED RETAIL
03 / MSCHF · CUSTOM RETAIL
04 / TOYOTA · EXPERIENTIAL RETAIL
05 / FIJI WATER · BRAND ACTIVATION
06 / LAB · BUILD + TEST
13 / TOYOTA · EXPERIENTIAL SYSTEM
07 / FRESH.BOWL · CONNECTED FOOD RETAIL
11 / KEEN · BRANDED RETAIL
12 / TESLA · AUTOMATED RETAIL
14 / IDENTITY · CIVIC · AGE VERIFICATION
15 / TOYOTA · LIVE ACTIVATION
16 / DONATION STATION · INTERACTIVE GIVING
09 / TOYOTA · EXPERIENTIAL SYSTEM
10 / SNAPBOT · FIELD UNIT
08 / ICEBOX PANTRY · UNATTENDED RETAIL
17 / LIGHTLY · TOUCHSCREEN RETAIL
18 / HERBALIFE · BRANDED RETAIL
MOST OF THIS STARTED WITH
“CAN WE MAKE IT
DO THIS?”
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06 / THE LAB — WHERE THE CLEAN PHOTOS STOP
SYSTEM VIEW / INSPECT
TRACE SIGNAL / ISOLATE FAULT
PROBLEM → SYSTEM → FIELD
TRACE SIGNAL / ISOLATE FAULT
PROBLEM → SYSTEM → FIELD
CONTROL SYSTEM
CAMERA / SENSOR ARRAY
PROTOTYPE HARDWARE
FIELD TESTING
BREAK IT DOWN / UNDERSTAND IT / MAKE IT WORK
COOL FINISHED MACHINES ARE THE EASY PART.
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18 FRAMES.
ONE THROUGHLINE.
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